About
Design with people in mind
Good design starts with understanding people. I focus on creating experiences that feel clear, natural, and considered from the first interaction to the last.
Introduction
From finance to digital design
I’m a UX/UI Designer with a background in finance. I bring together business thinking and usercentered design to approach problems from different perspectives.
Workflow
How I work with design
My design process starts with understanding user needs, exploring possible solutions, and refining them into thoughtful digital products.
Discover
Understanding users through research, interviews and market insights.
Define
Turning research into clear problem statements and product goals.
Develop
Exploring ideas through wireframes, prototypes and usability testing.
Deliver
Refining, launching and iterating the final product.
How I think
Purpose over perfection
Design is about solving the right problem and not just making things look good. I focus on intuitive experiences that balance user needs and business goals.
Scalability
Working with systems
I work with Figma components, variants, variables, and reusable patterns to create scalable design systems that support consistency and efficient collaboration.
Usability
Favorite UX Principles
A few principles that shape the way I think about usability, interaction, and digital experiences.
Fitt's Law
Larger, closer targets are faster and easier to interact with.
Hick's Law
Fewer choices lead to faster and better decisions.
