ABOUT ME
From finance to digital design
I am motivated by the process of understanding challenges and finding better ways to solve them. With a background in finance, I bring analytical thinking into digital design to create solutions that are both purposeful and valuable to users.
How I work
Discover
Understand the people, the context, and the problem.
define
Turn user insights into a clear design direction.
develop
Explore ideas and develop valuable solutions.
deliver
Refine solutions through testing and iteration.
HOW I THINK
I believe understanding people is the foundation of good design. Seeing things from different perspectives leads to new ways of thinking.
Working with systems
I always design with scalability in mind. By creating reusable components and clear design patterns, I help ensure consistency and create a shared foundation for design and development.
FAVORITE UX PRINCIPLES
FITT'S LAW
Larger, closer targets are faster and easier to interact with.
HICK'S LAW
Fewer choices lead to faster and better decisions.
