Case Study
Braunstein App
A digital solution designed to strengthen customer engagement and create more opportunities for customers to interact with Braunstein.
Role
UX Designer &
Workshop Facilitator
Timeline
6 weeks
Tools
Miro, Figma
The Challenge
How can we give customers more reasons to return and engage with Braunstein after making a purchase?
Discover
The Company
Braunstein is a Danish brewery, known for its locally brewed beers and focus on quality, innovation, and sustainability. The brewery offers a wide range of beers, combining traditional brewing methods with a modern approach to craft beer.
Discover
Interviews
Interviews were conducted with three customers to understand their current relationship to the brand.
Customer 1
“I don't really interact with Braunstein outside of buying their products.”
Customer 2
“I think the products are interesting, but I don't really know what else they do.”
Customer 3
“I know Braunstein for the beer, but that's pretty much where my relationship ends.”
Discover
Survey
A survey was conducted to understand what motivates customers to engage with a brand beyond making a purchase.
Discovery
72% of respondents are interested in discovering new and exclusive products.
Rewards
68% would be motivated by exclusive offers, rewards or benefits.
Experiences
64% would be interested in events or other experiences connected to the brand.
Define
Persona
The persona translates the research findings into a relatable user profile, helping define who the solution is designed for.
Tobias, 35
Craft Beer Enthusiast
He wants to:
Discover new beers
Be inspired beyond his usual purchases
Feel more connected to Braunstein
Define
Problem Statement
Braunstein customers have limited reasons to return and engage with the brand after making a purchase.
Define
Design Principles
Discovery
Discover new and exclusive products.
Value
Give customers reasons to return.
Connection
Strengthen the connection to the brand.
Develop
Workshop
A collaborative workshop was held with relevant stakeholders to explore ideas and opportunities for the concept.
Loyalty
A point based loyalty program could give customers a reason to return.
Rewards
Free products and exclusive rewards could make the loyalty program feel more valuable.
Community
Online tastings could create a stronger sense of community.
Develop
The Concept
An app combining shopping with a loyalty program and exclusive events. Customers can purchase beer and spirits, earn points and use them to unlock rewards and experiences.
Develop
Usability Testing
Wireframes were tested by observing customers to evaluate navigation and overall usability.
Test 1
The menu felt misplaced at the top and was expected to be located at the bottom.
Test 1
The menu felt misplaced at the top and was expected to be located at the bottom.
Test 2
The points and overview could be kept on the front page to simplify the navigation and reduce the number of options.
Test 2
The points and overview could be kept on the front page to simplify the navigation and reduce the number of options.
Test 3
The search function and timeline were added, providing a clearer overview and making the content easier to navigate.
Test 3
The search function and timeline were added, providing a clearer overview and making the content easier to navigate.
Develop
Moodboard
A moodboard was created to explore visual direction and complete the overall brand experience.
Deliver
The Prototype
