Case Study
Bachelor Project
A digital concept for Prime Music, designed to simplify access to artist information, reduce manual workflows and improve the booking experience for customers and employees.
Role
UX / Product Designer
Timeline
12 weeks
Tools
Figma, Miro, Trello
The Challenge
How can we give customers easier access to artist information while reducing repetitive work for booking agents?
Discover
The Company
Prime Music is a booking agency offering live music and entertainment for festivals, corporate events, clubs, schools and private functions. The agency represents some of the biggest artists in Denmark and works with a wide range of events.
Discover
Shadowing
A booking agent was shadowed to understand how information was found, updated, and shared during the booking process.
Systems
Information is often checked across several different systems.
Questions
Booking agents often ask each other for information about artists.
Updates
Artist information and prices need to be updated across different systems.
Discover
Interviews
Interviews provided insight into how relevant stakeholders experience the current booking process.
Partner
“I would prefer a more controlled way of giving customers access to our price catalogues.“
Booking Agent
“A large part of our daily work involves answering questions about prices and availability.”
Customer
“It would make the process easier if I could find the information myself before reaching out.“
Discover
Observations
Observations provided insight into the types of customer inquiries and their impact on the daily operations. A total of 15 customer calls were observed, with a total duration of 192 minutes.
Availability
Customers contact the agency to check whether an artist is available.
Pricing
Customers contact the agency to ask about artist prices.
Duration
Customers contact the agency to ask how long an artist would perform.
Define
Problem Statement
The current booking process requires employees to spend a lot of time providing customers with artist information such as prices and availability, creating unnecessary work and slowing down the overall booking process.
Define
Design Principles
Availability
Make artist availability easy for customers to check.
Access
Control access through customer login.
Simplicity
Keep information clear and easy to find.
Develop
The Concept
A login based platform that gives customers easy acces to relevant artist information, saving employees time and improving the overall booking experience.
Develop
User Journey
The user journey highlights the difference between the existing booking process and the new concept.
Before
Browse Artists
Customer accesses a static price list with limited artist information.
Select Artist
Customer selects an artist.
Check Availability
Customer contacts the agency to check artist availability.
Artist Unavailable
Customer is informed that the artist is unavailable and has to find another option.
Select New Artist
Customer chooses another artist and contacts the agency again.
Booking Completed
The booking is confirmed once an available artist is found.
After
Browse Artists
Customer accesses a personal profile with relevant artist information.
Select Artist
Customer selects an artist.
Check Availability
Customer uses the calendar function to view artist availability.
Booking Completed
Customer contacts the agency and completes the booking.
Develop
Usability Testing
Wireframes were tested by observing customers to evaluate navigation and overall usability.
Test 1
The category overview was confusing, making it difficult to understand where to start.
Test 1
The category overview was confusing, making it difficult to understand where to start.
Test 2
The sorting function felt misplaced and was expected directly below the search field.
Test 2
The sorting function felt misplaced and was expected directly below the search field.
Test 3
The images felt too small and did not give the artists enough visual presence.
Test 3
The images felt too small and did not give the artists enough visual presence.
Develop
A/B Testing
Two versions were tested to compare different layouts and interactions. The testing shows that all participants preferred version B.
A
B
Deliver
The Prototype
